The point of Up the Road is to offer a sustained creative response to several converging crises, the very ones that keep us all up at night. Three far-reaching topic areas—environment, economy, and equity, sometimes known as the “three Es” of sustainability—are Up the Road’s core educational focus. Our strategies include an in-depth website with original content, a public radio show, educational events and tours, and a schedule of public events. Another broad goal is to foster public discussion and debate over dilemmas and directions. Public interest reporting, however, is first and foremost for Up the Road, because the economic decline of newspapers and for-profit media in general has led to a shocking drop in the educational, explanatory, and other public-service functions of journalism. Eventually we also plan to offer a news and feature service, to share our reporting with other media and to better inform the wider world about what’s going on in Northern California.
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